The wait for one of the biggest collaborations of the year “ERDEM X HM” is over. I was so excited to see their new collection directly at their exclusive preview in Jakarta right after they published the full lookbook of this collaboration. Yes, who didn’t ? ERDEM is a perfect match for HM this year. This London-based brand is so well known in fashion industry and international celebrities. Though, ERDEM usually come up with women’s wear, this year Moralioglu designed men’s collection as well and yes for the first time in forever. And that reason, made me so stoked to see their new collection. He believes in the potential of beauty, tracing history references and personal narration in every piece of his designs.
I love to see HM collaborations each year, cause they always come up with something new, fresh and stunning collections. Personally, I love the uniqueness of every collaboration and characteristic or signature style of the designers. This year ERDEM X HM come up with (still) colors and fall floral patterns. What so caught my attention before was the signature style of Moralioglu. My first impression when I saw the loobook was garden and Victorian’s style. Yes, you might immediately think about laces, collars, prints, and brocade.
ERDEM X HM provides you with wide range of fashion items, from coats, blazers, dresses, shirts, hoodies, jumpers, scarfs, shoes, earrings, brooches, handbags, rucksack and many more.
I was so happy to come to their exclusive preview and try on their collection for the first time in Indonesia before their launching next month. I tried two pieces from the collection. Guess what? Yes, pajamas (been falling in love with pajamas style lately) and the combination of Victorian’s high collar and thick jumper (see below). I also provide you guys with the collection photos, hope you guys love it.
Last but not least, don’t forget to check the full lookbook on HM’s official website or HM Indonesia’s website. You can shop the entire collection of ERDEM X HM on November, 2nd 2017 at HM selected stores (worldwide) or directly shop to their website. In Indonesia, you can only shop the collection at HM Grand Indonesia, Jakarta. I suggest you to come from midnight cause the last time I checked it would be sold out in hours and the queue was sooooo long and crowded. So, you better come earlier or (yeah) midnight. Good luck!
Don’t forget to show some love, say hi and leave your thoughts about this collaboration below. You can also read my previous post and follow me on my social media platform. Thank you and have a nice day 🙂