Hey guys, welcome back to my blog. In this blog post, I will talk about greenwashing, as I found it very interesting to share with all of you, especially if you’re into sustainable clothing.
The first time I heard about greenwashing, I thought it was a technical term for textile treatment such as dyeing since it contains the word “washing.” In fact, greenwashing refers to a practice in which companies try to deceive their customers by portraying their products as environmentally friendly products. Honestly, I have never thought that companies or brands would deliberately use this misleading information as part of their marketing strategies. In fact, many of them did it! Therefore, it is why transparency is an essential part of sustainable business nowadays.
To make it easier, I will share several examples of greenwashing so you guys can notice these practices while shopping and avoid them.
1. ENVIRONMENTAL IMAGERIES
Environmentally friendly imageries or aesthetics is one of the most common types of greenwashing, as non-eco friendly companies start using images such as trees, flowers, and greeneries, for their marketing campaigns to disguise their intentions to mislead their customers.
2. ECO-LABELS AND PACKAGING
Besides imageries, companies also frequently use labels and packaging with a certain buzzword such as organic or eco-friendly to indicate that their products are environmentally friendly, while they are not always the case.
3. IRRELEVANT claims
Companies also oftentimes mention that their products do not use a certain chemical or are not tested on animals. While they are true, sometimes, these claims are regulated by law. In conclusion, companies are only using them as part of their branding strategies to confuse their customers.
4. LACK OF TRANSPARENCY
As I have mentioned at the beginning of this post, transparency is a crucial part of sustainable business. Brands can claim their products as green clothing for example, while they never provide additional information about materials used for the clothing in detail, energy that they use, or even their working conditions.
5. LESSER OF TWO EVILS
I believe this is the worst type of greenwashing, as it tries to validate the products as a whole as eco-friendly products while it is obviously not. Remember the organic cigarettes?
So, how can we avoid them? I bet this question popping up in your head right now. There are several things that you can do in order to avoid greenwashing. First, make sure to do research before buying the products. Read their online reviews and find their certification if they claim to have any. Second, always read the product information even to the smallest details. Last but not least, you can always choose to buy from credible brands with good reputation and high transparency.
I think that’s all for today guys, I hope you will find this article informative. Furthermore, I hope now you can differentiate between sustainable brands and greenwashing practices while you’re shopping. Don’t forget to check out and follow my Instagram account @iamhendraw. Thank you and have a nice day 🙂